The Effect of Broadcast Digitalization on Agricultural Information Dissemination in Nigeria.

Document Type: Regular articles

Author

Department of Agricultural Resource and Economics, Federal University of Technology, Akure

Abstract

Broadcast digitalization with its enormous benefits to the broadcasting industry will improve the quality of content of programs delivered by television stations. Africa has a switchover date of June, 2017. For Nigerians to have access to television broadcast once the switch over is completed, they must purchase high definition television sets or the set-up box. The awareness among urban dwellers in Nigeria have resulted in households switching to receiving digital broadcast transmission by purchasing digital set-up boxes. However, the rural communities which are agrarian and are responsible for the production of food and fiber for the people and provision of raw materials for the industry are being left out of all discussions by the stakeholders in the country. Many of the farming households reside in the rural areas and they depend on agricultural extension systems to improve on their production. Agricultural extension uses mass media as a means to deliver agricultural information on innovations and technology to the farmers and television programs targeted towards agriculture are employed. The farmers have the opportunity to hear and see new agricultural practices which are largely held on state-owned television stations. Due to the inherent poverty among the rural farmers and in the bid to make sure they keep having access to agricultural information through the mass media, specifically, the television, this study looks into what the Nigeria government should do to ensure food production and by extension, food security and overall rural economy development despite the need to improve broadcast technology in Nigeria.

Keywords

Main Subjects


  1. Agbamu U. A. (2006). Essentials of Agricultural Communication in Nigeria. Matthouse Press Limited, Zaria pp. 294-301.
  2. Akinreti, Q. O., Ojo, T. O., Odegbenle, L., Owolabi, R. O., Tsebee, A. K., Goke, R., Jegede O. and Nwaolikpe, O. N. (2013). The Challenges of Digitization on the Broadcasting Media in Nigeria. Arabian Journal of Business and Management Review. 3(5): 88 – 98.
  3. Ango, A. K., Yakubu, D. H.  and Usman,  A.  (2012). Farmers’ Perceptions on the Role of Mass Media in Sustainable Agricultural Development: A Case Study of the Northern Zone of Sokoto Agricultural Development Project (S.A.D.P.), Nigeria. Journal of Agriculture and Biological Sciences. 3(3): 305-312.
  4. Barter, M. (1989). New Developments in Agricultural Extension in Roberts N, (Ed). Agricultural Extension in Africa. World Bank publication.
  5. Binswanger-Mkhize, H., McCalla, A and Patel, P. (2010). Structural Transformation and African Agriculture, Global Journal of Emerging Market Economies, 2(2): 113-152.
  6. Bruin, G. C. A. and Meerman, F. (2011). New ways of developing agricultural technologies: the Zanzibar experience with participatory integrated pest management. Wageningen: Wageningen University and Research Centre, p. 167.
  7. Chapman, R. (2003). Rural Radio in agriculture extension: The Example of Vernacular Radio Program’s on Soil and Water Conservation, in N.Ghana Network paper, 127:15.
  8. Cremedas, M. and Lysak, S. (2011). “New media” Skills Competency Expected of TV Reporters and Producers: A Survey, Electronic News, 5(1): 41-59.
  9. Elman, J. P. (2010). After School Special Education: Rehabilitative Television, Teen Citizenship, and Compulsory Able-Bodiedness. Television & New Media, 11(4): 260-292. 
  10. FAO. (2001). Knowledge and Information for Food Security in Africa from Traditional Media to the Internet. Communication for Development Group, Sustainable Development Department. Rome: FAO.
  11. Hussain, M. (1997). Mass media. In: Memon, R. A. and Basir, E. (eds.), Extension Methods. National Book Foundation, Islamabad, Pakistan. 208–261.
  12. Low External Input for Sustainable Agriculture (LEISA). (2002). Magazine on Low External Input for Sustainable Agriculture. Changing Information Flow. Leusden. The Netherlands, 18(4): 15-20.
  13. Mohammad, R. N., Md Salleh Bin Hj Hassan., Saadat, P., Behrooz, H. and Megat Al-Imran, B. Y. (2012). Role of Broadcast Media in the Dissemination of Agricultural Knowledge. Archives Des Sciences. 65(3): 45 – 55.
  14. Mohammed K. Y and Olabode I. B. (2007). Measuring the Impact on Farmers of Agricultural Radio and Television Programmes in Southwest Nigeria. Journal of Applied Communication, 86(3):24.
  15. Nakabugu, S. B. (2001). The Role of Rural Radio in Agricultural and Rural Development Translating Agricultural Research Information into Messages for Farm Audiences. Programmed of the Workshop in Uganda. 19 February 2001.
  16. Nazari, M. R. and Hassan, Md. S. (2011). The Role of Television in the Enhancement of Farmers’ Agricultural Knowledge, African Journal of Agricultural Research. 6(4);931-936.
  17. Nazari, M. R., and Hasbullah, A. H. (2010). Radio as an Educational Media: Impact on Agricultural Development. The Journal of the South of East Asia Research Centre for Communication and Humanities. 2(1):13-20.
  18. Nwachukwu, I. (2003). Agricultural Communication Principles and Practice. Lamp House Publishers, Umuahia, Nigeria.
  19. Nwankwo, O. O. and Orji, O. (2013). Assessment of Mass Media Contributions to Agricultural Technology Adoption in Owerri Agricultural Zone of Imo State, Nigeria. Global Advanced Research Journal of Management and Business Studies. 2(7):389-394.
  20. Ogen, O. (2003). Patterns of Economic Growth and Development in Nigeria Since 1960, in S. O. Arifalo and Gboyega Ajayi (eds.) (2003)  Essays in Nigerian Contemporary History. Lagos: First Academic Publishers.
  21. Onuh, E. I. (2010). The Challenges of Digital Television Broadcasting in Nigeria. An unpublished seminar paper presented to Department of Mass Communication, Benue State University, Makurdi.
  22. Padre, Sh., Sudarshana, N. and Tripp, R. (2003). Reforming Farm Journalism. The Experience of Adike Pathrike in India. Agricultural Research and Extension Network Paper  No. 128, https://www.odi.org/sites/odi.org.uk/files/odi-assets/ publications-opinion-files/5198.pdf
  23. Pur, J and Gwary, M. M. (2008). Determinants of Effectiveness of Electronic Media in Agricultural Information Delivery in Yola North Local Government Area of Adamawa State, Nigeria. PAT, 4(1): 21 – 27.
  24. Van den Ban, A. W., and H. S. Hawkins. (1996). Agricultural Extension, 2nd ed. Oxford: Blackwell.
  25. Verhoeven, P. (2010). Sound-Bite Science: On the Brevity of Science and Scientific Experts in Western European Television News. Science Communication, 32(3): 330-355.
  26. Wele, P. W., (1991). New Technology for transferring Agricultural Extension in Rivers W. M. and D. J. Gutafson (eds) Agriculture Extension and Forces for change. London Elsevier pp. 163 -174.