Document Type: Regular articles

Authors

1 Assistant Professor Department of Agricultural Extension, PMAS-Arid Agriculture University Rawalpindi, Pakistan

2 MSc Department of Agricultural Extension, PMAS-Arid Agriculture University Rawalpindi, Pakistan

3 Associate Professor Department of Agricultural Extension, PMAS- Arid Agriculture University Rawalpindi, Pakistan

4 Professor Department of Agricultural Extension, PMAS-Arid Agriculture University Rawalpindi, Pakistan

Abstract

The present research is conducted to find out the services and facilities of tobacco companies in promotion of tobacco crop in Malakand division of Khyber Pakhtunkhwa, Pakistan. A multi-stage sampling technique applied for selection sample size. In this method, 135 tobacco growers were selected from fifteen villages of tobacco growers. The principle researcher interviewed selected respondents face by face through a well-designed interview schedule. The results show that majority 65.18, and 72.57% growers were small size of landholders and literate. Moreover, the tobacco companies provided seed quality, size of plant, leaf cluster, and leaf quality facilities to tobacco growers. So, maximum 51.90% tobacco growers reported that above mentioned facilities were 26-50% beneficial for seed quality, and plant size. Meanwhile, individual, group contact, and mass contact extension methods practiced for delivery of various facilities to tobacco growers. Meantime, farm home visit, office call, leader training, method demonstration, lecture meeting, Radio, Television, and Poster extension techniques recorded for promotion of services to tobacco growers. While, majority 97 and 63.70% enclosed that farm home visit and office call were excellent techniques for services promotion. Beside these facilities, tobacco companies provide training to almost all tobacco growers related seed bed preparation, transplantation, field preparation, fertilizers application, harvesting, and curing process. It is suggested that tobacco companies had better to start programs on electronic media related suitable and appropriate technologies in tobacco crops on equality base for illiterate and literate growers.

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