Author

PhD Candidate Department of Agricultural Extension, Shoushtar Branch, Islamic Azad University, Shoushtar, Iran

Abstract

The purpose of this research was analyzing knowledge of rural cooperatives managers in Khouzestan province toward electronic commerce, Iran. The research method was correlative descriptive. The population of this study included rural cooperatives managers in Khuzestan province. The total number of members was 101 people. Due to the limited population, census method was used. Questionnaire reliability was estimated by calculating Cronbach’s alpha and it was appropriate for this study. There was between 0.771 to 0.842. Data were analyzed using the Statistical Package for the Social Sciences (SPSS). To reach the research objectives, appropriate statistical procedures for description were used. Data analysis was carried out through data description and data inferential analysis. Based on the results 65% of managers had low and very low knowledge toward electronic commerce in rural cooperatives. The results of research showed the correlation between level of education, creativity, technical requirements, social requirements, educational requirements, managerial requirements, economical requirements, political requirements with knowledge of  electronic commerce in rural cooperatives was significant. Also the result of regression analysis by stepwise method indicated level of education, creativity, attitude to technical requirements, social requirements, educational requirements, managerial requirements, economical requirements and political requirements may well explain for 78.9% changes (R2 = 0.789) in knowledge of managers.

Keywords

Main Subjects

  1. Adewuyi Chan, E. & Swatman, P.M.C. (1999) "Electronic Commerce: A Component Model" 3rd Annual CollECTeR Conference on Electronic Commerce, 29 November, 1999, Wellington, New Zealand.
  2. FAO. (2004). Computerizing agricultural cooperatives: a practical guide. Cooperatives and Rural Organizations Group Rural Institutions and Participation Service. Rome: FAO.
  3. Kiani, E., N. Noorivandi, A. (2016). Analyzing Attitude of Rural Cooperatives Managers in Khouzestan Province toward Electronic Commerce. International Journal of Agricultural Science, Research and Technology in Extension and Education Systems, 5(3), 179-185.
  4. Maman, U and Sugiarti, Y. (2016). The Need of Agribusiness E-commerce to Support Staple Food Self-Sufficiency: The Experience from West Java.  International Journal of Applied Agricultural Research, 11(2), 115-128.
  5. Nadarajan, S and Ismail, R. (2011). E-Commerce Framework to Improve Rural Agriculture Sector in Cambodia. International Conference on E-business, Management and Economics. IACSIT Press, Singapore.
  6. Shanqing and Zhengyu. (2016). Analysis of E-commerce of Agricultural Cooperatives in Jiangxi Province. International Conference on Social Science, Humanities and Modern Education (SSHME 2016), Published by Atlantis Press.
  7. Zeng, Y., D. Qiu and H. Guo. 2016. Report on the development of China’s agro-Taobao village. In: The modes and cases of China’s internet plus Sannong, edited by H. Guo. Zhejiang University Press, Hangzhou, China.